Writing a blog post requires several important ingredients. If you have ever spent some time in the kitchen, you will know that much like constructing a written article, one must use the right ingredients, utensils, and the right amount of time and temperature when cooking something in order for it to turn out. I have put together an essential guide on how to write a good blog post that will keep a lifelong audience.
Anyone can write a blog post, so you want yours to stand out among the rest. A blog post that stands out is on its way to building a successful online community. I have put together an essential guide on how to write a good blog post that will keep a lifelong audience.
Make it Engaging
Blog posts that are messy or cause a person to fall asleep while reading are what you want to avoid. You should always include a hook or some kind of opening statement that draws readers in, making them say to themselves this looks interesting! Or I wonder what he/she means by this… If your reader is intrigued in the beginning, there is a very good chance they will read your post right to the very end.
Photos, clipart, bullets, graphs, and even video links are all great ways to make your blog post eye-catching and visually stimulating. A post full of text can be educational, but having some graphics to split up the text will make it more appealing. Additionally, incorporating subheadings, different fonts, powerful or resonating quotes, borders, and even colorful words are all things you should put into your posts.
Make it Readable
The next important part is ensuring your text is readable. Ask yourself before publishing, have I checked for grammar and punctuation? Am I guilty of overusing words? Have I accidentally included slang words? Does this make sense? Don’t be afraid to critique your work hard and rewrite things.
The best blog posts have been looked over several times – even leave it for a day or two! Never hit publish before reviewing and editing! A post that contains a plethora of errors can damage the credibility of it. Consider using apps or website to fix grammar and other writing errors, if that is not your strong suit. A great site to use is hemingwayapp.com
Perhaps you love the way your favorite author or blogger writes, but is that how you naturally write? When it comes to knowing how to write a good blog post, you must remember that writing how you actually speak is key!
When you try to write in a certain style that is not yours, this is setting yourself up for failure. Don’t focus so hard on trying to sound like a guru, master blogger, or even a comedian. Focus on your strengths and what you enjoy writing about – that will easily shine to your readers!
Honest and Catchy Title
Don’t underestimate the importance of an honest title. What I mean by this is, craft a title that perfectly explains what your blog post is about. No one likes to feel tricked into clicking something only to find out it has nothing to do with what the title says.
Create a descriptive, truthful, and catchy title. It is fine to have a title that is a little mysterious – it keeps it fun! However, if your blog post is on The Top 10 Easy Ways to Lose Weight, then readers are expecting to gain insightful tips to help them lose weight, not read about a health product you are trying to sell.
Connect with Your Audience
Readers who leave comments on a blog post love a thoughtful response. While it can be time-consuming and impossible at times to try and respond to every comment, do your best to reply to as many as you can. This will allow you to establish a solid relationship with your readers and a lifelong clientele.
Plus, getting to know your readers is helpful when writing future content. If you can tailor some of your content to meet your audience then this is one way of knowing how to write a good blog post. Be real don’t write like a robot or someone without a heart.
Readers want to know your opinion, thoughts, beliefs, and reviews. Depending on the purpose of your blog, these things may or may not apply. The key thing to remember is to give personality and spice to your words. The audience wants to read a post written by a real person with unique thoughts and opinions.
Customize Your Blog
There are a few essential components to customizing your blog that must be considered.
- A banner with your blog name or business name. The banner will be one of the first things readers see when accessing your website. The banner can be designed by yourself if you are tech-savvy, or you can even pay someone to make you one. I recommend having a photo of yourself in the logo (if it applies to what your blog is about).
- A logo that readers affiliate your blog site with. Even if you are not a business blog site, you can still create a funky logo that speaks volumes about who you are and what your blog posts are about. Ensure the logo is unique and memorable.
- Feature a page about you! Readers want to know who the face is behind the text. Create a About Me section that has a photo of you (family and pets are great photos to include, too!), background information, and the overall purpose of the blog.
- A continuing and consistent color theme. A blog that has a color theme that goes well together will make it visually appealing. Nobody wants to read a blog that is either plain and boring or too bright and busy.
Organize the Content
Create tabs that categorize all your blog posts. By doing so, the audience will be able to tell that you do know how to create a successful blog page. One tab can be for all your posts, or you can categorize them by months of the year. Additionally, you can have tabs for all the extras you want to feature on your blog site, like About Me, Links, and any other important things you want readers to check out.
This all depends on what the purpose of your blog is! If it is a recipe blog, you can have a recipe tab or separate baking from cooking in individual tabs. Remember, a cluttered blog makes for confused readers! Keep things organized and tidy for your sanity and your reader’s. This will also make for easy navigating around the website.
Develop a Schedule for Posting
A great blog has scheduled posts. A dedicated reader will want to know when you are posting so he or she can be up-to-date. Avoid blogging sporadically or leaving lengthy periods of time between posts without reason.
Let’s say you want to post once a week on Mondays, then make a blog post explaining this, or add a graphic on your home page or to the bottom of each blog post that says I post every Monday If you plan on being away from the computer for some time, post about it to let your readers know. This way, they will feel like they are a part of your blog.
End with a Strong Conclusion
The title and body paragraphs of a blog post need to be powerful and captivating, but have you ever thought about the conclusion? Never let your blog post end with a drab conclusion or lack thereof. The conclusion is what draws everything together and allows for readers to finish reading on a string note.
Ensure that the conclusion asks a question, provides a surprise or new knowledge to readers, or gets them excited for the next blog post. The reader should finish reading the post and be enlightened, inspired, or walk away having gained something new.
How I Started
I am now going to share a little bit about my story. Not too long ago, I started my career at Wealthy Affiliate. Have you ever heard of this website before? If not, I encourage you to check my review HERE.
Being at Wealthy Affiliate, I have been given the creative space to renovate my ideas and passions into profit. I was also given guidance in being able to build my own business online with so much support helping me along the way. I believe that they were the ones that set me off on the right path.
While I have always had a natural drive for sales, I needed help learning how to establish a business online. After still being a member of Wealthy Affiliate, I feel more confident than I have ever been in growing my online business.
If you are like me and need help starting out, I highly recommend you to check Wealthy Affiliate to take your business to the next level. It is FREE and everything you need is there. The online space can feel overwhelming at times because it is so vast – I have overcome that feeling with the education I was granted with WA.
Thank you for reading.
Feel free to leave comments or suggestions.