Learn how to create lead magnet and attract more visitors to your website. Maybe you can’t purchase instant lead magnet but you can definitely make a good one.
At the beginning of every online business, attracting organic traffic and new customers is not easy for most of us. Investing time in SEO and creating content with high value does take time but eventually – it pays off. When this first stage in your online business development is passed and you are generating some traffic what would be the next logical step?
It is time to attract even MORE TRAFFIC!
How to do that? Well, in our previous posts we already covered different ways of attracting traffic. In this post we will be focusing only on lead magnet. What is Lead Magnet and how to create one for your audience will be some questions that will be answered in this post.
Also, we will give you an examples and ideas of lead magnets that already worked and from there you will be able to create your own. So let’s start.
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WHAT IS LEAD MAGNET?
A lead magnet is an offer, or an incentive that is highly attractive and contains high value. It is usually free and visitor’s are asked to give their e-mail address or their contact information in exchange for the lead magnet. It is a very powerful marketing tool that helps you with gaining new potential customers.
That being said it is your job to create something that will grab the visitor’s attention and will also make them wanna leave their e-mail to you.
Getting people to subscribe to your e-mail list is not easy even if the people like your brand. That is why you need to create something that will stand out, something with great value that will instantly ease up their decision and make them your subscribers.
I will give you a quick example.
Imagine that you made a blog post about online marketing and in the end of that post you ask your readers to give you their e-mails so they can catch up with your future content. This seems perfectly reasonable and fair.
Now, imagine that in the end of that post, instead of just asking them to become your subscribers, you offered them a free PDF named “10 proven ways to improve your online marketing skills”. Which would get you more new e-mails?
You guessed it right. It is the second example. You will always get more subscribers if you offer a FREE VALUE.
WHAT SHOULD I FOCUS ON WHEN MAKING MY LEAD MAGNET?
In your blog posts you always strive to give answers, help and clarification about the topic of post. Your readers should feel they learned something really useful from you. Something they can use and implement in their lives, directly or indirectly. Same goes for the Lead Magnet.
Your lead magnet should include a tremendous value and this value must be shown within the first 5 minutes after your reader engaged and became your subscriber.
This is my golden rule. Do not try to hide the value – provide it within the first few minutes after your reader engaged with your content.
WHAT EVERY GOOD LEAD MAGNET SHOULD HAVE?
#1 It should have a great value – if your lead magnet is something that is not useful as you advertise it to be or just does not contain enough effort from your part it will not be accepted well and you will lose a subscriber.
#2 It should solve a problem – whatever the focus of your lead magnet is, always put your maximum effort to solve a real problem or your visitor’s might encounter or they already have.
#3 It should be really specific – the more general is the topic you are covering the more likely it will not do the job for your subscriber. Keep it as specific as possible.
#4 It should be really easy to digest and understand – your readers should not be overwhelmed by your free content. Pdf check lists work great and fast guides will work really well.
#5 It should contain easily achievable goal – this is something you would usually put in your headlines or in your first couple of posts to attract and engage with your audience.
#6 It should be easily accessible – your new subscribers should have easy and fast access to your content.IF YOU WANT TO MAKE REAL MONEY WITH YOUR ONLINE BUSINESS CLICK HERE!
WHAT CAN YOU OFFER TO YOUR POTENTIAL NEW SUBSCRIBERS?
There are many ways of reaching your visitor’s and potential subscribers. Here we will showcase the most common types of Lead Magnets and how they can work in your favor.
Checklists are one of the most common types of lead magnets. They are really easy to make and also really easy to digest. This is one of the main reasons for their popularity amongst lead magnets.
Checklists can be defined as type of written guide that can be split into the smaller parts. These parts can be described as series of steps that you go through in order to finish your project or goal.
Also, another common lead magnets are short PDF guides. They should usually have some catchy and attractive headline and should be easy to implement and understand.
You can also offer ultimate guides. These guides are created to be more in depth and they contain a lot more content than short guides and are much more detailed.
Ebooks are another great form of Lead Magnet. With ebook you will be showing your audience that you have a good experience and you are confident enough to write your own book.
Writing any book is not easy, but should you decide to have this kind of lead magnet make sure you speak with authority but also try not to be to technical because average readers will understand your content better.
3) FREE TRIALS/TOOLS OR SOFTWARE DOWNLOAD
Offering something free works great in most cases. If you are offering a free trial, make sure that it is something of REALLY HIGH VALUE. Do not give out trials to very short guides or checklists.
Try to offer a small part of some really exclusive content in the way that will lure in visitor’s to stay engaged, which will eventually lead to purchase.
Same goes with free tools or free software download. You can combine some affiliate program and even earn from every signed up visitor via your link. Of course test out the quality of tools/software before you start recommending it to others.
Always offer valuable and good incentives.
4) FREE COUPON/SHIPPING/DISCOUNTS OR OTHER EXCLUSIVE DEALS
This type of lead magnet is really effective. Why? Because people love free stuff. Saving money is always interesting to people – especially if they can get this kind of gift in exchange for their contact information.
There are no limits to what you can offer really.
However, if the visitor is required to do something additional instead of usually just leaving their contact information, let them know in advance. You should always be honest about your offers.
5) WEBINAR/VIDEO TRAINING
Webinars and video tranings are another great pieces of value you can offer to your visitor’s. Although it takes time before you make a quality video training or a webinar it is definitely something you could use later and include it in other offers of yours.
Providing quiz or a survey is another proven way of attracting new subscribers.
People enjoy taking interesting surveys, tests and quizzes with catchy headlines.
After the visitor finishes quiz/survey/test, he/she is asked to leave his/hers e-mail in order to receive the quiz/survey/test results.
7) EMAIL COURSE
Another great way of using lead magnets to your advantage. Good thing about email course is that is not that difficult to make and can be used as a series of lectures or converted into some other course.
After getting a new subscriber you will be sending them your course over a period of time. Your lessons should be divided into parts and you should end every lesson with telling your viewers about the topic of the next lesson to keep them entertained.FREE MEMBERSHIP, TRAINING AND 24/7 SUPPORT
Thank you for reading this post.
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