Today we are talking about what is internal link building, why is it so important and how it will benefit your blog or a website. You’ve probably heard about “link building” before if you are someone interested in blogging and SEO.
In case you didn’t, link building is an SEO practice which is used to position your website better and to make your content more reachable.
Essentially, it is a process of getting links from other websites to your own. If you are trustworthy and authority website – you will have a lot more people linking to your content. This is what you will be aiming at – as a website owner.
There are thee types of links: internal, external and backlinks.
Although external links and backlinks are also really important part of SEO, our focus today is gonna be on internal links.
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WHY MOST SUCCESSFUL BLOGGERS USE LINK BUILDING?
Well, because it is proven that link building helps with your rankings on search engines.
As explained on image above, backlink is link that is acquired from other websites.
So, all of these websites mentioned before will receieve a backlink from me – which will automatically give them more online recognition and respect. The more backlinks you have the more trusted you are by Google and you will position better.
I personally recommend having at least 5 internal and 5 external links per each post you make. This will definitely ensure more attention from Google.
WHY IS INTERNAL LINK BUILDING SO IMPORTANT?
As we mentioned before, internal and external links are also important parts of SEO and should be implemented in every post. Internal links represent links that go/lead from one page to a different page on the same domain or a website.
For example, by clicking on this monetizing tip you will be driven to my post about monetizing your website and website content.
Visible part of the link is called anchor text. In our example it is the word “monetizing tip”. Anchor text is used to describe the page/post the link is leading at. You should try to pick relevant words for anchor text because this practice will build more trust between you and the readers.
External links are links that go from one page on one domain to a different page on a different domain. External links are more important for SEO than internal links. This is why you should aim and provide only good, trustworthy external links for your readers.
Avoid linking your content to suspicious and malicious websites. Manipulating that way with your links is not allowed and can put on you on the Google blacklist.
An example of external link would be Moz. By clicking on the word “Moz” you will be redirected to Moz blog. That is the secret behind building external links. Not too difficult right?
As we already discussed to position better on search engines you should pick authority websites for your external links. Google algorithm loves this and so should you.FREE MEMBERSHIP, TRAINING AND 24/7 SUPPORT
HOW TO BUILD INTERNAL LINKS?
Now that you know what is internal link building it is time to understand how to build internal links. This part is really easy.
If you are using WordPress, you will just need to select the desired word and click on the insert/edit link icon in the main menu that is above your post. In the empty field you should add the link of the page you would like to redirect people to.
And that is how internal link building is being done. They are not so important for SEO, however they are really important for indexing your website content. And this is what we will be talking about more in the next part of the post.
MORE INTERNAL LINKS WILL GET YOUR CONTENT INDEXED FASTER
The biggest plus of internal links is that they will help the search engines discover the architecture of your website and also link equity. These internal links will help the Google crawlers reach all the parts of your website and that is why you should have good link structure.
This part is really important and should not be skipped. If you have a bad link structure, Google crawlers will not be able to reach your every post and all of your good work could go unnoticed.
The best internal link structure should resemble a pyramid shape, like on the image above.
It is recommended to cover all of your pages and posts with at least one internal link. This will allow crawlers to go from page to another without cutting the link chain. If you truly did this part great, your content will be indexed in no time and you will ease up the crawling process.
I also wanted to ask you to leave a comment below if this article was helpful and you now understand what is internal link building and how to do it.
WHERE TO LEARN MORE ABOUT INTERNAL LINK BUILDING?
If you are interested in learning more about SEO and everything that is SEO practice, I welcome you to check Moz Blog, Neil Patel and Backlinko. These are the leaders in SEO field and with each new post and podcast you will learn something new.
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