Learn how to find good niche and start creating profit. How? Find perfect niche product and sell it on your website. Finding your niche business is easy with proper research.
Almost every website out there is made as a way of exploiting or using a specific niche for its purpose. The “better” the niche more success you will have with your promotional activities.
Finding a niche can be a little frustrating at the beginning of your online business but the good thing is that you can always build a new website on a new niche.
SO MANY OPTIONS – WHERE TO START?
When I was starting I got overwhelmed with research, different stories about niches and how to get the maximum out of every niche.
In this post I will offer you my view and give you some information and tips that helped me find the perfect niche.
Sometimes the answer is right in front of you and you miss it because you got overfed with information and everything seems not good enough to build your content around.
Stick around and I will elaborate my ways of finding “the perfect” niche for your future online business.
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WHAT IS A NICHE?
By definition, it is a specialized and smaller part of a bigger market. From this we can see that niche is actually a market itself and all the rules that are applied on bigger markets work almost the same for niche market.
Niche market also means that you will be focusing all of your marketing efforts to well-defined and specialized segment of population. Sometimes this can also mean a promotion of only one product. For example, like car lights in traffic market or back pain medications in health and fitness niche.
Niche market purpose is to find or identify needs, requirements or wants of other people that are either poorly addressed or are overlooked by the current offer.
Some analysts state that niche market actually does not exist but is created by the process of identifying new needs. Another word for niche marketing is micromarketing.
Hopefully, this was not too boring for you and you are here with me.
We will now elaborate niches and ways of identifying and finding them.
HOW TO FIND A NICHE?
There are different approaches on how to identify your niche. I personally believe that after answering these couple of questions you will know your niche. Give yourself some time and try to find answers to these questions. Grab a piece of paper and do not force it – let the answers come into your head.
1. Are you PASSIONATE about something in your life?
This is one of the most important questions you might need to answer – EVER. Finding the right answer for this question can help you with reaching success not only as an online entrepreneur but also with any other work you would like to pursue.
I personally believe that identifying your passion and building your business around it is better than creating your business around something your have little or no passion at all. Even if you think it’s gonna bring more profit. The reason behind this is that people driven by real passion do not quit, or they quit much less than others who are not truly involved with their work.
Each one of us have some sort of passion or at least enjoys doing something more than anything else. Find what you enjoy most and see how it can benefit people around you. You can even find new ideas in hobby of yours or activity you do in your free time.
Let me give you an example.
Let us say that you enjoy watching Television more than anything else. Now think about it, is there anything that could fix your experience?
Is it something regarding the TV position or maybe the remote should be better?
Could the TV screen maybe be more pleasant for your eyes, or maybe it should somehow be connected to all devices? Should the TV chair be more comfortable or should you use another position to watch the TV?
I just gave you a few ideas. You can probably think of more. Great thing is you can do this technique with any activity or a hobby.
AND BELEIVE IT OR NOT, NICHE IS THERE!
If you are still struggling with finding your passion, imagine if you had all the money and resources you might ever need at this very moment. Now, having all this money, if you had to work or do a job what would it be? This should ease up finding your answer.
2. Do you have a set of skills or talents that you are aware of and you ARE GOOD AT?
Another very important question that will help you with finding the perfect niche. Most of us posess at least one skill or a talent. Your goal is to find what talent/s you have. Most people know they posses some skill or a talent.
Some people, however, are unaware of their talents. They might be using them and showcasing them in everyday life but for some reason they went overlooked.
Some of the most common skills people have are: art skills (drawing, painting, singing), computer skills (graphic and other types of design, working with professional computer programs, etc.), language skills (English language is great advantage and great knowledge of this language is really a big plus, Spanish and German are aslo very popular). There are probably even more skills but I think these are most overlooked.
When you listed your biggest talents find the ones you are really good at.
This one here is really important. Everyone wants to be successful. Most of us dreamed of becoming a famous singer, performer or artist.
Although dreaming can sometimes help you find your way – without specific skills or a talent you just would not be able to make it.
What separates a vision or a goal from daydreaming is a plan. Your talents can be your plan towards your future business.
This is the way how you should build your online business. The recipe goes like this. If you are PASSIONATE about something + SKILLED at doing that same thing you hit the JACKPOT.
Combination of doing something you like and being good at it is what you should always aim at.
3. Can your skills HELP people?
We are getting closer now. By now, you have probably identified your talents and skills. Now it’s great time to see how these skills you found can benefit or help other people.
Think about your talents and find at least one way you can use your newly found talent or skill to give some sort of value or help to others. In our previous example we mentioned activities such as watching television.
Although this activity itself can help you with finding new ideas or solutions fact is – anyone can do it and you can not build your niche around that particular skill.
We need skill that are going to give a certain value or help others.
- Language skills (translation service, teaching service, personal online courses, online grammar checkers, writing service etc.)
- Art skills (creating pictures and drawings, logo design, industrial design, online courses, singing lessons, etc.)
- Computer skills (web design, graphic design, online courses, online tutorials, web advertising, facebook advertising, etc.)
I just covered these skills we talked about recently. Surely there are more. Make sure you dig down even more to come up with more niche ideas if you are still not sure about the ones you have.
4. Is your niche PROFITABLE?
One question you definitely have to consider before diving into the new niche. Picking something that is not profitable or interesting to people will not do the job for you.
The trick here is to find niches that are profitable enough but also not too competitive. You can find out if niche is too competitive or not by using Google.com. Check the results of your search and see if there is too many webpage results for your keyword.
Ideally you should not have more than 1 million search results for your keyword.
Believe it or not THERE ARE KEYWORDS like that but you would have to put a little effort into finding them.
However, you should not be worried even if you don’t find them.
As you can see from our example our keyword has more than 1.9 million results.
Even tough this keyword has results like this, IT IS STILL A GOOD KEYWORD!
Another great information that will help you with your research is PPC advertisement and YouTube videos for your search. From our example you can see that there are not too many videos regarding our search and also I was not able to spot a single PPC add.LEARN ABOUT INTERNET MARKETING HERE
LESS COMPETITION – FASTER CHANCE OF SEEING RESULTS
Also another great info we got is that there was not too many authority websites that covered this keyword. All of this tells us that we can GO for this keyword and we can start on building our niche website around it.
Another thing you want is to have at least 1000 average monthly searches for specific keyboard. I typed our keyword “How to rollerblade” into the Jaaxy Keyword Research Tool and as you can see this word has a great audience. One slight problem with this keyword is competition.
As you can see at the moment of our search there are 141 competing websites for this keyword.
As we talked in our Jaaxy Review you should aim at less than 100 competing websites per keyword.
However, we can skip this rule if you are passionate about specific topic or a niche.
I PERSONALY BELIEVE THAT YOUR PASSION WILL WIN OVER ANY COMPETITION.
Go for whatever you feel like its most close too you. It will definitely bring results. If you decide to dive into overly competitive niche you’re gonna need more effort and work in order to get some results than niches with low or normal competition.
We will be talking about more about niches and what is HOT in this field in our future articles.FREE MEMBERSHIP, TRAINING AND 24/7 SUPPORT
Feel free to leave any comments and ideas.
Untill next time,