In this post we are gonna be talking about Pinterest and to be more precise – how to earn money on Pinterest. We will show you our strategies and observations so you can apply them in your own business. These strategies will later help you with creating your income on Pinterest. Most people struggle with finding the efficient ways of promoting their business on Pinterest, but today we are going to show how to do that properly.
So, how to earn money on Pinterest?
What should you think about first? Making money on Pinterest is not as difficult as it might sound.
There are few important things you should know, and don’t worry – you will easily get the whole picture.
So, here we go!I ACHIEVED MY FINANCIAL FREEDOM HERE!
First of all, think of the visual part of your Pinterest page.
What did you put as an cover image?
If you already have a facebook page, website and maybe Instagram account – and you put your logo there, or picture that best represents you and your job, then you should put that also on Pinterest profile/page so that people easily recognize your brand.
For example, look at the Starbucks:
– Website –
– Facebook –
– Pinterest –
So, you see – the logo is seen on every page. Whether you have a logo, some photo, ilustration that represents you and that you put also on for e.g. brochures, bags, that you have on your site…. think of using it for all of your social media pages, and of course on your website, or blog.
This is important because when people recognize your “sign” they will repin, leave a comment, share on other social media etc.
First impression is always important.
You use this type of ads to promote the pin you want more people to see it. It is almoust same as regular pin, with addition of word Promoted at the bottom. The great thing about this ad is that when someone repins it or saves it it is like organic traffic.
If you want to learn more about how to make this ad, checkout this post: Social Media Examiner – Click Here
Promoted Video Pins
Dynamic content in your video will probably do the job. Just as they say it in Pinterest: “Promoted Video delivers dramatic results, including lifts in brand awareness and favorability. Plus, using Promoted Video to show your ideas in action produces big gains in intent to act.” Its really the truth. I don’t if you already read my post about Facebook cover photo and video, but if you didn’t I recommend you to do it, because you get the whole picture. Even thought it is a different platform, it shows that dynamic videos with clear design (readable, flowing) have a great impact. See my post about that here: CLICK HERE – video/image cover
Here’s one example of promoted video pin: see here
With this type of pin you can take user straight to your website, not first to a description of pin and then through link to website. They are quickly on where you want them to be. It speeds up things.
When user scrolls – images move (cinematic pins). Since about 80% traffic on Pinterest comes from mobile (see here), it really pays off to do this type of pin – it looks appealing on the little screen. Especially if you give some lessons (ex. cooking, marketing, drawing) – you should put short cinematic pin.
You know that feeling when you run on to some gif on the site, and it catches your attention. That is the real deal.
Movement, animation gives special feeling, and the user who is scrolling on his/her phone likes it even more, because when they move it up or down then the image ‘becomes alive’. It gives a feeling of control and mutual reaction.
So, think about using this pin. Here’s example of it: SEE HERE
Promoted App Pins
This kind of pin gives an option to a user to install an app without even going to some site to dowload and install. It saves time, users will be happy because we love to have stuff served on the plate… fast, short, easy ways :). Of course, in this world full of informations, sites, apps, softwers, products etc., we just want that little shiny button in front of us without additional links and strolling on the Internet.
When the situation is clear, we are happy and will click that button several times:
(or at least one time, but you get the point :D)
So, these are some types of ads you can use to promote your pins and get more followers and earn more money (or start earning if you just started your business on Pinterest).
Now, I’ll add few more notes for you about earning money.
First – think what you are passionate about and what are your goals. For creation of your goals and future plans of your business you can use the method ‘Brain Mapping’ – I wrote about it in one post, you can find it at the end: SEE HERE
When you have a clear vision, then you can develop your business on social media.
For example, if you have skills in cooking and maybe you are a vegan – you can target people like moms in 30 and above (they have kids, work and always are in a hurry so they want to find a short way to preparing a healthy food), than people who are in animal rescue organizations and that defend animal rights (a lot of them are vegetarians and vegans), you can even think about targeting girls who color their hair in purple or blue or get tattoos (also guys) because vegans love that also (research first on the Internet and on other social media… the profiles of vegans, of moms etc).
Later, you will have a bigger list and you can start selling your product easily.
Niche is very important. Find profiles/pages on Pinterest that share your passion and see what they have done, and think about what you can do that they didn’t see, or at least on same new, cool way.
Even though there are maybe already build brands with the same passion as you on Pinterest with a lot of followers it doesn’t mean that you don’t have a chance or that it will take years to be seen. People actually love new content and they will search for unique, fresh pins that they can use for themselves and to brag a bit of course (and to share, which is also important for you).
In the post I already put you link above (in section promoted video pins) – I put example of Jamie Olivers cover for facebook page. Check that out, and also his Pinterest page: SEE HERE
Search also for someone names you don’t know, by typing most important keywords about your passion in Pinterest search bar.
This page has some nice recipes and appealing name: Sweet Simple Vegan
Logo is also nice:
They have a nice traffic so companies want to put banners on their site.
Think about your name and image you will put on the cover (for facebook, instagram and pinterest)…
FOLLOWERS AND SEO
When you go to some of these pages on Pinterest that share your passion, see who their followers are and follow them. You can learn more than about your audience.
Re-pin their pins and they will notice you, maybe even start following you right away.
Share your content on Facebook and link it to Pinterest (and vice versa). Connect all your social media and share content on every profile/page you have with a link and quality visual image/video.
To boost your SEO not only on Pinterest but also on Google use keyword in your About section in Profile. Think also about the words you put in the description of your pin – it will impact your SEO.
Read this short useful post about keyword tricks on Pinterest. It can improve your knowledge about SEO and help you boost your page: SEE POST HERE
If you need a professional tool for keywords, I highly recommend Jaaxy:
I’ve done a review of it and you can see it here: CLICK HERE
FREELANCE OR TEACHING
Apply as freelancer on some of famous sites for freelancing like Upwork – you can promote yourself and get some nice amounts of money (and you work from home anywhere on the world).
Here are some examples of freelance that are already on Upwork and that are specialised in Pinterest marketing:
If you already boosted your business on Pinterest and can’t run it yourself, then consider hiring one of these guys. These guys are experts and can help you with finding ways how to earn money on Pinterest.
You can teach lessons on Udemy – if you are a specialist and know have to run online courses and presentations, than think about this platform. Here are the examples of three courses that already exist there:
As you can see they are not rated with 5 stars, maybe you can manage to create a nice useful course that will be high rated.
Here is the link of Udemy site: UDEMY
You can open blog or simple site in WordPress and commit to writing about social media. Then when people see that you really have experience, by reading the content you put, they will hire you. You would also have to put section about, service (offer everything you know about Pinterest – copywriting, SEO, design..), or you could even put a landing page as home page with your face on it, experience, your story, examples etc.
As they wrote on Lifehack – “Find companies that sell products you can promote, and sign up as an affiliate. Then promote the products on your boards, using your affiliate links.
Tip: use an URL-shortening service like Bitly to manage your links. You’ll be able to track your pins and boards for the number of clicks.”
I agree for this matter about short links. It is cleaner that way and you can follow the results.
Btw, if you love internet marketing and want to learn more about this topic and also profit from that, than I recommend you try Wealthy Affiliate. I’m in this program few months already, and I’m realy satisfied. I took premium package and it really pays off. You can try WA here:
So these are some of my key points to you. Hopefully, you now understand how to earn money on Pinterest.
As I always say in my posts – do the research thoroughly and than get straight to business!
Research is important because you catch all of those little important informations that really do the job.
I hope you make a lot of money on Pinterest and other social media.
Good luck! 🙂
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