Learn how to get email subscribers and understand the logic behind it. Find the best email newsletter services and apply it in your business.
I’m guessing you are a starter or you are just stuck and want more people on your list.
Well, there is a solution to that.
I will give you some advice on how to improve your newsletter and get more email list subscribers.
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Is my headline appealing
Headline of email that you are sending is very important.
I want you to imagine that you are a musician who is just starting his career, you are having a perfomance in some bar in three days and you need to spread that information as much as you can. You only have small brochures on which you can put maximum 10 words. What would those words be?
Remember, there can not be more than 10 words and there is no design on brochure – just plain paper and those main words. If you want them to go to the bar (in this case that would be inside of your e-mail), you have to choose those words wisely.
You need to think about your audience profile – if you are a ballad singer, there will probably be more girls, maybe some couple, or young mom that wants to chillout after a long day…
What emotion do you want to provoke in your readers? It is of importance that you stimulate emotions in them.
Be creative, try to suprise them, let them fill excitement, joy or leave them wondering what will happen next, raising their curiosity.
“Alchemy Worx“ analyzed 24.6 billion emails and they found out that the top five most effective subject line keywords were:
‘upgrade, ‘just‘, ‘content‘, ‘go‘, ‘wonderful‘
Maybe you could write something like this on that brochure :
“Is tonight gonna be wonderful or what?” or “Just for your ears…”.
They will want to know why tonight is gonna be wonderful, the word itself really catches attention. The other example says: “You are special, you will hear something that others won’t”.
You can already see them walking to that bar.
Be original, put yourself in subscriber’s (client’s) shoes – what would motivate you to go further? Never forget to change roles whatever you do, no matter what business you run – use this method.
Think what would your competitors (firms with the same products, people with same passion as you) do and write. Best way to know is to just subscribe to their newsletter and see their mails – so that you can compare with yours.
You can approach your subscribers with different content – funny, greedy, personal etc.
Here are examples for those three:
Funny – Thrillist: “Try To Avoid These 27 People On New Year’s Eve”, Gozengo: “NEW! Vacation on Mars”
Greedy -Topshop: “Meet your new jeans”, Rip Curl: “Two for two”, La Mer: “A little luxury at a great price”
Personal – UrbanDaddy: “You’ve Changed”, Jon Morrow: “Quick favor?”, Sam from The Hustle: “I love you”
Check out more examples here: Why You Need Good Email Subject Lines
I loved this headline (email subject) from Frank Kern:
HAVE NO FEAR (I’ve got your back 🙂. Simple, yet effective.
This smile at the end bought me.
Don’t forget to use emoticons once in a while.
Check the list of popular emoticons here – EMOTICONS.
By the way you can check Frank’s site here: FRANK KERN
I’ll write one review about his program in some of my next posts.
So, this is a summary for content part and I challenge you to take a pen, paper and write 5 headlines but with different emotion (surprising, personal, greedy, funny). I believe in you! Don’t try to be perfect and don’t overthink it. Just write those ideas on paper – and you will have a nice headline in no time. If the idea comes up, make sure you write it somewhere that moment. Do not leave it for later because it might wonder away untill then.
Also, if you feel stuck sometimes – just pause for a moment, and take some free time (of course, if your job allows you that). It can actually be constructive to think about something totally different, something that has no relation to your task.
First collect all the information you can get relevant to your task, write few ideas or sketch them in your notebook. Than, just pause for an hour or so. Go play some basketball, treat yourself with something, wash your car, do some activities that won’t make you think on your task. You can also just stroll around neighborhood but don’t relate it to that what you are doing. It is like you are leaving an empty space for those ideas.
So, here they come! 🙂
Never forget that your users also have tablets and mobile phones. If you predominantly have younger audience, than you should think about less characters in your headline.
For standard computer monitor, you should use between 40-80, but for smaller ones use between 21-36.
Of course, this is not fixed value, but you shouldn’t go much higher or lower with characters. It is best to check the render of your email on different devices, for example look at this email analytic tool: CAMPAIGN MONITOR
Think about the age of your subscribers, about the email purpose (if you are gifting them or you give free content you can always come up with short effective headlines that will surely be read more, because your subscribers will share it with others).
It’s important to practise writing all the time and to keep ideas flowing. The more you write now, the less time you will spend writing them in the future – you get better each day. So, in this challenge you have to write:
– 2 headlines with 45 characters,
– 2 headlines with 56 characters,
– 2 headlines with 27 characters and
– 2 headlines with 81 characters.
Just try to write them now, from your head (but please don’t copy headlines we already mentioned – the point of this exercises is building your “writing muscles” and also clearing your path because you will combine ideas better and you will have clearer vision of what you want).
Inside of the ‘bar’
You amazed your audience with the headline and they are IN.
So what to do next?
Think about content structure: design (color, typography, call-to-action) + text (depends on the theme and your intention).
Usually, email marketing platforms have nice templates, but it is still up to you to organize the whole thing.
Think about the color. How you mix colors also influences the number of leads.
Advisor Internet Marketing have done one case study about the colors and they found out that when they put blue and yellow – the effect was smaller, but when they put black and yellow together – magic happened! They increased leads by 62.5%.
Here’s a visual display:
They only changed the color and nothing more. Here is the full article:
CHECK IT OUT HERE
I will give you one more link HERE
It is interesting and it can be useful for your business.
Consider taking a course of copywriting for the best results and if you want to upgrade your business to the next level.
I strongly recommend checking the ones at AWAI: CLICK HERE
They have a really big base with a lot of different copywriting courses.
There are a lot of practical examples and they have a detailed explanations.
If you are not interested in copywriting, you can always hire a professional for your emails, for your website, landing pages, sale pages etc.
It will pay off.
Read the next chapter – I’m giving some advice on the email content and email structure.I ACHIEVED MY FINANCIAL FREEDOM HERE!
Use the magic word wisely
Yes. The word is exactly the one you are thinking about right now – “FREE“.
It is amazing how people react when they see it. I remember when I watched some of the webinars of Adrian Morrison and he repeated several times how important the word free is and that it represents “action”. You can check out his site here: ADRIAN MORRISON
There will be also one review about his work in some of my posts.
So, the word “free” is effective, but you need to use it wisely.
THE CONTENT AND EMOTION
I’ll give you one example:
– you have a company that produces juicers and you want to sell the new product (it can be used for different kinds of fruit and veggies)
– don’t pressure them with “buy this” or “take action now – buy my mixer”, instead give them free recipes of juices that can improve their health, heal them (for example – raw juices)
– first give them free content – like video clips or pdf: put some fun facts about bananas, tell the benefits of carrots and apples and in the end tell them: “you can make all of this very easy with our juicer”
– you changed the flow – they first got free useful advices, they watched interesting video and they will surely share all of this content with their friends and maybe buy the product immediately
– think of getting some famous chef to prepare something and in the end he should use your juicer to make some great mix – then you mention your brand. So always first give value, educate and then sell
– be creative and give first, than you will not only have buyers, but also a big list of followers
– bonus idea: you could make attractive backgrounds with your product and play with that (put some interesting words)
Look at the picture above – you could put:
“Imagine a beautiful summer vacation, sound of waves, soft sand, open sky and glass of fresh raspberry juice with mint leaves in your hands.”
You put desire: “You can have this vacation and you don’t even have to worry about the size of your suitcase. “Turbo juicer” is practical, you can change shapes, put it as you want and enjoy the ride…”
You can put the feeling of guilt: “Last year you missed it, but now is your chance to fresh up your journey with our turbo jucier“.
So, you get the point – you’re selling an emotion, not a product… always think of your customer and their needs, feelings, passion.
First you gave them a free video with recipe and now they are motived and want to prepare the juice. Next, they realise they don’t have a juicer and they order your product. When they have it, they will put pictures of it on Instagram, Facebook and brag about it. When you have results like that, you know you’re doing it right!
Importance of social media
Every business needs to be present on at least one social network. Of course, on which one will it be depends on the type of your business.
If you sell stuff like t-shirts, mugs, hats, socks – Facebook, Instagram and Pinterest would do the job. They could do even more for you than your site… because a looot of people that love cats and dogs hang out on Facebook – and guest what: you are selling socks with doodles shaped like dogs and cats! They will share, then they will put it on Instagram, or they’ll pin it and put in the favorites to tell everyone about it on the birthday party on friday…
Maybe you want to teach lectures about marketing and to be entrepreneur or public speaker – then Facebook, Instagram and Twitter are great options for you.
Encourage fans to subscribe to your page – announce a free webinar and put attractive image with few words. When they click on the link they will go to the page you made in the software – keep it very simple and put limitations (for example – limited number of attendees).
FREE + LIMITED = NEW SUBSCRIBERS
Don’t remove the link when the number of attendees is full.
Let them all subscribe.
If there are 200 of them subscribed but you have place for only 100 consider having a free webinar on Youtube.
There can be even 500 people at the end of the day – because Youtube is not limited as your email marketing platform (unless you bought big package of course for more than 1000) – give free link to all of them.
Youtube is also great for promotion, ads, links – everything. Put in your free webinar description bellow the video – links to your website, landing page with new product and free pdf (page where they leave email and name for free content – if video is public and you put interesting headline, someone new might stop by and click on that link with free content) etc.
Great example is Neil’s new video – SEO Hack! How to Optimize for Google RankBrain (2018)
He uses the headline that catches attention, that is ranking him up (SEO).
The thing I want to show is the content he puts bellow – that is in the description of the video:
So, you see – he put all the important links first – subscribe to his Youtube channel, follow him on Facebook and of course the blog.
Always connect Facebook and Youtube, that is a winning combination.
Someone found your video, watched it to the end and saw a link to facebook that has some suprise gift. Of course, person clicks, goes to your page – follows you and even leave his email for the free webinar (gift suprise).
You understand the logic behind this – right?
Connect all of your social media accounts in a smart way and you will see the difference in 2 or 3 weeks.
Use Facebook for “multi-sharing”: tell your fans that for every 5 persons (their friends) that they get to like your page and sign for free pdf – you will give them access to special new pdf with marketing strategy, or that they will attend some special educational video.
Check out this site: UPVIRAL
It is all about the funnel, sharing and getting more people.
I haven’t tried it yet, but I watched the video of Wilco de Kreij – I signed up for a free webinar and it was useful. This could be useful for those who want a bigger number on their list as soon as possible.
Check it out and search for some reviews. I think you can use it, or some other platform but for the same purpose.
Review your list and think about the platform
Analysis of your audience (subscribers) is important – age, gender, passion, occupation, etc.
Maybe it’s time you change your platform.
There are a lot of options for you – and my advice is to choose quality.
Don’t take cheaper just to save money for something else. You need good stuff for the best results.
Of course, if you are a starter consider using a basic package, for a few months.
If you are an online educator, then choose perhaps Pro Package from Get Response – CLICK HERE
In this package you have 100 attendees, 5000 subscribers. I will also do a review on Get Response later on.
Search for reviews for different platforms. Type “platform” (the name of the first platform) vs. “platform” (the name of the other platform) and see what are the differences and benefits.
You saw the analytic tool that Campaign Monitor has (on the link I put previously in text) – and that it directly influences the result (how many people will see on their devices that what you sent).
When you have quality tools in your hands, than you have quality results. You will be happy and your subscribers will also.
Use pop-up boxes with lovely, interesting offers or free content – pick simle, clean design so that they can easily get their part, and you a potential new buyer.
Here’s one example:
No wonder Leonardo Da Vinci said that
“simplicity is the ultimate sophistication“…
People love “clean”, easy-readable design. Today we live in a world full of informations, that is changing fast and your reader won’t look at that box for more than a 3-5 seconds.
Some will click immediatly “x” icon without even considering to leave their mail address.
You need to use colors that attract the eye, contrast, to come up with smart lines of text (search for copywriting ideas for pop up box or ideas for leaving an email for free content).
Don’t forget to put a place for subscribing somewhere on your website. I have to link to Neil again, it’s really nice example:
Think where will you put it and what will be the content.
Bob Proctor has one on his home page:
There is also one term that you should understand and it is called LEAD MAGNET. I wrote an article about it and you can read it now:
Be original, be creative.
Invest your time in research.
Refresh your business.
To get best ideas, unite your brain and heart.
I ACHIEVED MY FINANCIAL FREEDOM HERE!
P. S. Don’t forget to carry paper and pen with you :).
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